4 Washington Park
Greenville, South Carolina 29601
864-233-3230 (Office)
864-233-3220 (Fax)
www.contextdg.net (Web)
Liq Hwy Seating
Context
Design Group
Project Summary:  Liquid Highway 
Branding / Prototype Drive-thru Restaurant
The Prototype design for the Liquid Highway chain of coffee houses evolved to include an optional seating area that was not part of the owner’s original vision. This presented unique challenges and obstacles for our design team to overcome, while at the same time, it provided the opportunity to create an even more impressive structure. Changing the original concept by this magnitude and managing to keep the “brand” and image quality was a difficult challenge. 


Wanting to maintain the strong and innovative design, we were
Liq Hwy w/Seating
Liq Hwy w/seating
able to, in effect double the buildings size, while holding true to the use of minimal materials for both the interior and exterior finishes. We accomplished this by adding only one additional interior column to the existing three (that are designed to support the entire structure.) Liquid America was able to keep the cost projections for construction low and Context Design Group kept the design integrity of the project while not only adding to the functionality of the building but also making the structure even more visually stunning.